Value of retail milk sales declines despite a 2.4% rise in sales volume

CONSUMER concerns about personal debt and job security resulted in a 3.4% decline in the value of retail milk sales despite a 2.4% increase in sales volume in 2010.

The NDC Annual Review 2010 & 2011 Plan, issued yesterday by the National Dairy Council, showed that consumers are buying more bulk goods and own-label goods in preference to more expensive brands.

With milk, large format pack sizes are showing the strongest increases.