Newspaper industry in ‘good place’ and not at risk from digital media, awards ceremony told

THE Irish newspaper industry is in “a good place” and not in danger of being consumed by digital media, according to the sector’s representative body.

Speaking at last night’s Press Ad of the Year awards, at Dublin’s Four Seasons Hotel, National Newspapers of Ireland (NNI) chairman, Paul Cooke, pointed out that more than 84% of the adult population regularly reads a national newspaper and Irish advertisers spent more than €200 million of their marketing budgets with newspapers last year, to support his claim.

“Of course, there’s a wider economic issue, but we’re very comfortable with our place in the world. Our readership and circulation figures back that up, as does the fact that newspaper companies still get the bulk of their revenues from print,” he said.