Jameson sees sales soar by 18%

JAMESON Irish Whiskey enjoyed strong sales growth in the last six months of 2010 — with volumes up by 16%, year-on-year, and sales value rising by 18% — despite parent group, Pernod Ricard, failing to reach market expectations with its overall earnings.

While the French drinks group saw 14% like-for-like profit growth and 13% sales growth for the period (the first half of its financial year), it was Jameson’s progress which really caught the eye.

The brand sold more than three million cases in the calendar year of 2010; one million of these being consumed in its most important export market of the US.