Heineken warn of challenging 2011

HEINEKEN’S Irish market share grew marginally last year — driven by good performances from its eponymous lager and Coors Light brands — but the company has warned of a “challenging” 2011 ahead.

Heineken Ireland’s 2010 turnover came in at €402 million — pretty much in line with the previous year’s total — but its share of the overall beer market on the island of Ireland grew by 0.2% to 26.3%.

Heineken and Coors Light were the fastest growing brands in the Irish pub-trade last year.