Britvic Ireland to shed 100 jobs

BRITVIC Ireland, whose brands include Ballygowan, Mi Wadi and Robinsons is to make 100 of its staff redundant in a restructuring of its Irish operations.

This follows a commercial review of its operations in Ireland which the company said is designed to “better meet changed customer needs and to drive growth in a dramatically altered soft drinks market”.

The company said it will restructure Britvic’s sales and merchandising teams and also provide for increased investment in new product development (NPD) and marketing.