Traditional media face big challenges, warns report

OVER the next five years the entertainment andmedia sectors are set to grow by $1 billion (€720m) in Ireland to $5.6bn (€4.02bn), according to a report from PwC.

By the end of 2014 this rapidly emerging segment of the economy will deliver growth of 4.1% on a compound basis, driven mainly by the growth in broadband technology.

By the end of the period one third of all advertising revenues will come from the broadband platform and two thirds will be delivered by newspapers, television, etc.