Newspaper readership strong despite jobless rise
The latest Joint National Readership Survey (JNRS) figures, for the period July 2009 to June 2010, released yesterday, showed most daily newspapers experienced a drop in readership. During that period unemployment rose by 6.2% to 444,000.
Additionally, the proportion of adults not working (ie schoolgoers over the age of 15, college students, the retired and the unemployed) is estimated to be 47% compared with 40% at the end of 2008.