C&C set sights on foreign expansion to tap sales growth for cider brands

BULMERS and Magners owner, C&C Group, is set to start focusing on the internationalisation of its main cider brands next year — saying it has identified real worldwide scope for the product.

Addressing shareholders at the group’s annual general meeting in Dublin yesterday, C&C’s chief executive John Dunsmore said that management is laying the foundation for the international development of its core cider portfolio.

Despite C&C’s previous failure in testing Magners in markets like Spain and Germany, management sees real potential in areas like Scandinavia, Russia, France, Australia and the US.