Promotion campaign urged for organic product Euro-leaf logo

THE formal introduction yesterday of the new European Union organic “Euro-leaf” symbol was welcomed by Minister of State Ciarán Cuffe.

He said the logo must now be used on pre-packed organic food products where at least 95% of the ingredients are organic and which meet EU organic food standards.

Mr Cuffe said customers need assurance that what they are buying is genuinely organic and conforms to the highest standards. “A single symbol in use all over the EU will help to give that assurance. It will also help Irish organic producers and processors to develop the export market, where there is very significant potential for Ireland.”