Global sports market to rise

IN the middle of World Cup fever a survey has highlighted the resilience of global sports markets.

Research shows that sponsorship of global events is set to grow 4.6% annually, making it the fastest growing component of the global sports market. Over the next four years the world’s sports market is projected to show recovery with annual growth rate of 3.8% over the period.

Global gate revenues are set to expand by 3.2% over the next four years according to a new international survey carried out by PricewaterhouseCoopers.