Report: Money well spent on festivals
This study of the Dublin Theatre Festival (DTF) and the Belfast Festival at Queen’s (BFQ), both events sponsored by Ulster Bank, offers some insight into the work-creating value to the economy of Ireland’s estimated 10,000 annual festivals. That said, it’s not all about money, insists one leading arts figure.
Stuart McLaughlin, CEO of the sponsorship advocacy body Business to Arts, says: “The economic impact is important, but the impact on the community is just as important. Artistic integrity is an essential part of the Irish brand. We’d be a poorer nation without it.
