IBEC food director applauds EU’s rejection of ‘traffic light’ labelling

EUROPE got it right on all counts with its decisions on anti-obesity health promotional food labelling, according to one leading food industry figure.

Paul Kelly, director with IBEC’s Food and Drink Industry Ireland (FDII), has welcomed this week’s endorsement by MEPs of the voluntary Guideline Daily Amount (GDA) labelling, which is currently visible on 78% of Irish packaged foods.

This initial endorsement has come in the first reading vote on the Food Information to Consumers Proposal in the European Parliament.