Website to promote Ireland set to provide major showcase for country

A WEBSITE designed to promote Ireland has the potential to become a world leader on the web and act as a major showcase for the country, according to an international expert on managing national identity and reputation.

Simon Anholt spoke at the launch of the Gateway Ireland Project in Dublin yesterday. The website, to go live on St Patrick’s Day next year, will be used to promote Ireland as a destination for business, tourism, culture and education.

Mr Anholt said: “The international standing of a country is one of its most critical assets. Governments need to be brand managers as well as policy makers.