C&C looks to boost British sales

MANAGEMENT at drinks group C&C has said the key target for its current financial year is to boost sales growth of Magners cider in Britain, to a level broadly in line with the 5%-10% overall rise in the sector there.

However, the group remains cautious over conditions in its core geographical markets of Ireland and Britain.

The cider-led drinks group which is based in Dublin and Clonmel yesterday reported a return to pre-tax profit for the 12 months to the end of February, with a €78.8 million surplus against a €65.8m loss made in the previous year. Group revenue was up 10.6% to €568.8m.