Tesco sales in Ireland fall by 7.5%

TESCO saw sales in Ireland drop 7.5% to €2.9 billion in the year to the end of February as it took a hit of almost €38 million following price and supplier changes.

Tesco Ireland said a major price reduction programme introduced last May resulted in almost 10% transaction growth and 15% volume growth by the end of the year. It said this indicated a very positive customer response to the reductions.

Trading at the 11 Tesco stores in border areas jumped by an average of 33% year on year.