Nestle: Ads spend hike to boost sales

Switzerland: Nestle, the world’s largest maker of coffee, bottled water and pet food, said sales growth will accelerate in 2010 after advertising increased last year.

So-called organic revenue from food and beverages will rise more than 2009’s 3.9%, the Vevey, Switzerland-based company said.

Nestle boosted media spending by 10% in 2009 as advertising rates declined. The company has about 30 brands, including Nespresso and Nescafe. Nestle expects “continued economic uncertainty in 2010, especially in developed countries”.