Bord Bia survey shows Irish beef on 30% of Belgian restaurant menus

IRISH beef is featured on up to 30% of Belgian menus, according to a Bord Bia survey. The survey of 200 restaurants in Belgium revealed that 83% of chefs are familiar with Irish beef, with 41% having discovered the product via a wholesaler.

Irish beef has similar awareness levels to Argentinean beef, but is considerably ahead of Scottish, French, Brazilian and US beef.

Some 28% of restaurants surveyed serve Irish beef on a regular basis, while 10% serve Argentinean, 8% serve French beef and 4% serve Scottish.