Paddy Power expands into France
The move into France is in line with Paddy Power’s aggressive international expansion plans (it is aiming to increase its online market share in Britain, has recently entered the Australian market and is keeping an eye on market deregulation talks in the US.
The deal with PMU will see the Irish company provide risk management, event management and fixed odds pricing services for the French firm’s online services. It will be for an initial five-year period, beginning during the first half of next year.
