Beamish acquisition boosts sales for Heineken Ireland

STRONG sales of Beamish, Coors and speciality beer brands helped Heineken Ireland increase its turnover by 35% to €211 million in the first half of the year.

The strong sales growth was helped by the company’s acquisition of the Beamish & Crawford brands.

Despite this growth, however, Heineken Ireland said this is proving to be a tough year and it does not see any positive outlook yet for 2010. The company said the first six months of this year have proven to be one of the most challenging trading periods in the history of the drinks industry.