Shares in C&C up 8% after survey shows sales of Bulmers pear cider exceeding expectations

SHARES in drinks group, C&C rose by nearly 8% – or 15c – yesterday to €2.05 after an independent survey of Irish publicans showed that early take up of its new pear cider product has been strong.

The survey – of around 3% of Ireland’s total pub network – was conducted by Davy Stockbrokers and found that the new Bulmers Pear product is currently ahead of expectations in the Irish on-trade marketplace.

Of particular relevance is that sales of the new product have not “cannibalised” sales of the traditional apple- flavoured Bulmers cider.