Entertainment and media sector set to suffer 3.3% drop in revenue

THE ongoing economic downturn and lowering consumer spending patterns will likely result in a 3.3% drop in revenue for Ireland’s entertainment and media (E&M) sector this year, says PricewaterhouseCoopers.

PwC’s tenth annual Entertainment & Media Outlook, covering everything from consumer spend and Internet access levels to advertising trends over the five years to 2013, said a bottoming out next year would precede a return to modest growth by 2011.

While those sub-sectors most dependent on advertising spend will be badly hit by the recession, a number of sectors, according to the report, should continue to grow, including Internet advertising, television subscriptions, filmed entertainment and computer game sales.