Endemol a likely Setanta investor

ENDEMOL, the Dutch television production company best known for creating the Big Brother reality show franchise, has emerged as one of the likely additional investors necessary to keep ailing sports broadcaster Setanta from going out of business.

Although Setanta’s spokespeople declined to comment yesterday, it is understood reports in areas of the British press over the weekend, have foundation.

The Sunday Telegraph reported that Endemol, which also produces viewer favourites like Deal or No Deal and Ready, Steady, Cook, will form part of the add-on element to Setanta’s rescue consortium which already includes its two Irish founders Leonard Ryan and Michael O’Rourke and New York-based Russian-born investor Len Blavatnik.