Commissioner stresses importance of single logo for EU organic sector

INSTANT brand recognition is crucial in a world where consumers are making up their minds in split seconds, according to European agriculture and rural development commissioner Marian Fischer Boel.

She was writing in her internet blog about the European Commission’s decision to seek one logo for organic products.

Ms Fischer Boel said some people only look at the price tag, but more and more consumers look for organic produce and other kinds of quality food.