Craft butchers welcome Bord Bia’s initiative to promote Irish produce

CRAFT butchers yesterday welcomed Bord Bia’s initiative to introduce a Just Ask campaign to promote Irish food in hotels, restaurants and other outlets.

The Associated Craft Butchers of Ireland said that it had some regret at the termination of Feile Bia but believed that putting consumers in the driving seat over the source of the food they buy or consume in restaurants represents a sensible and mature approach.

ACBI chief executive Pat Brady said recent research results show that as few as 20% of consumers read food labels.