€17.8m to be put aside to promote European produce worldwide

A TOTAL of €17.8 million is to be made available to promote European agricultural produce in Russia, Ukraine, China, Japan and North America over the next three years.

Eleven programmes have been accepted for the scheme, including one from Bord Bia to promote Irish meat products.

The new funding scheme will finance public relations and information campaigns on European fruit and vegetables, meat, dairy products and wines.