Molson sees first fruits of C&C deal

MOLSON COORS, which is partnering C&C on Magners draught in Britain, has said the roll-out is going well, though it only really started at the end of its Q2.

In a conference call, Molson said it will take some time to see the full benefits, but highlighted cider’s above-market growth rates and good margin profile.

Molson Coors is having a tough time in the British market. It reported Q2 underlying pre-tax income of $21.5million, (€13.9m) a 47% year-on-year fall, as the British beer industry continues to suffer from weakening economic conditions, the smoking ban and accelerating commodity input inflation.

Nonetheless, it expects some respite as the benefits of the Magners cider agreement, and its Heineken contract brewing arrangement flow through.