Molson sees first fruits of C&C deal

MOLSON COORS, which is partnering C&C on Magners draught in Britain, has said the roll-out is going well, though it only really started at the end of its Q2.

In a conference call, Molson said it will take some time to see the full benefits, but highlighted cider’s above-market growth rates and good margin profile.

Molson Coors is having a tough time in the British market. It reported Q2 underlying pre-tax income of $21.5million, (€13.9m) a 47% year-on-year fall, as the British beer industry continues to suffer from weakening economic conditions, the smoking ban and accelerating commodity input inflation.