Slowdown puts pressure on shopping centres to keep attracting customers

UNDER pressure shopping centres will have to devise marking strategies to keep consumers coming through their doors during this period of sharp economic slowdown.

In the tougher trading environment, shopping centres nationwide will have to “recalibrate” themselves if they want to sustain their businesses at optimum levels, said Enda McShane, chief executive of Spirit Marketing Group, Belfast.

He was commenting after his company, a retail marketing consultancy, had been awarded €3m worth of contracts to promote two of Ireland’s largest shopping centres — Liffey Valley in Dublin and Mahon Point in Cork.