Bord Bia launches organic campaign

A SUMMER campaign by Bord Bia that encourages consumers to think organic was launched yesterday by Food and Horticulture Minister Trevor Sargent.

He said the benefits to the consumer and the Irish producer are obvious. But there is also a much wider effect in terms of worldwide sustainability and reducing unnecessary food miles which are significant factors in climate change.

The campaign, which will run from Monday, July 2, to Sunday, July 15, aims to continue raising consumer awareness of organic food, how to recognise it when shopping and where to buy it.

Marketing activities will include outdoor advertising and consumer information leaflets with tips and recipes as well as information about local farmers markets, box scheme deliveries and farm shops.

Mr Sargent said the development of the organic sector is a priority in the new Programme for Government.

A key objective is to grow the amount of certified organic production in Ireland from less than 1% to 5% of overall agricultural output.

“As 75% of organic food consumed here is imported, much of this growth will also mean many opportunities for import substitution.

“Irish Organic farmers operate to the highest standard,” he said, confirming that National Organic Week will be held this year during October 22-28.