Bord Bia launches organic campaign

A SUMMER campaign by Bord Bia that encourages consumers to think organic was launched yesterday by Food and Horticulture Minister Trevor Sargent.

He said the benefits to the consumer and the Irish producer are obvious. But there is also a much wider effect in terms of worldwide sustainability and reducing unnecessary food miles which are significant factors in climate change.

The campaign, which will run from Monday, July 2, to Sunday, July 15, aims to continue raising consumer awareness of organic food, how to recognise it when shopping and where to buy it.