Golden moments continue for tea firm with high-profile branding

BARRY’S Tea has a significant presence in the Irish market accounting for 39% of all retail sales which totalled €80 million last year.

Over the past decade it has steadily built up its market share despite increased competition in the sector.

Back then, its share of the maker was 10% less than it is today, but the group embarked in new branding and promotional activities that has effectively linked Barry’s with being Irish and with quality.