Confidence in poultry high, says IFA

CONSUMER confidence in poultry remains high in this country following the bird flu outbreak in England.

IFA Poultry Committee chairman Ned Morrissey said checks with suppliers and processors revealed that demand for poultry has remained at the level that existed before the case of avian flu in Suffolk.

Mr Morrissey said poultry in this country is produced to the highest standards and consumers can be supremely confident that it is a safe product.