Food shopping survey shows Irish put health before price

IRISH shoppers regard health and nutrition, ahead of price, as the most important factor affecting their food purchase decisions, according to new research findings.

A study conducted for Bord Bia revealed that the most important consideration for shoppers in selecting a food store to shop in is range of products on offer.

Seventy% of shoppers in the Republic, 68% in the North and 66% in Britain cited product range as the basis for selecting their preferred food store.