Irish Examiner increases business readership by 36%

MORE and more of Ireland’s top business people are making the Irish Examiner a key part of their daily intelligence briefing, according to figures from the European Business Readership Survey 2006 (EBRS).

The Irish Examiner has gained more elite business readers than any other Irish published newspaper, the authoritative biennial Ipsos-MORI European Business Readership Survey 2006 shows.

The EBRS survey which targets the top 0.2% of business leaders at medium to large-sized companies shows that 30% of the top business people in the country read the Irish Examiner, compared to 22% when the survey was last taken in 2004, an increase of 36.6%.