Germany eyes cup of plenty

GERMANS are looking to the World Cup to boost the economy and help shake off the country’s international reputation as an economy mired in high labour costs and slow growth.

Retailers, restaurants and hotels are among expected winners, as a million people stream in for the tournament, which opens today with the host’s match against Costa Rica.

In addition, the government is using worldwide attention to conduct a marketing campaign, titled Germany — Land of Ideas, with exhibits and events highlighting its tradition of science and innovation, in the hope of attracting investors.