How to best deal with our pensions crisis: stop talking about it
The advice by Tara Flynn, a human resources consultant said the answer to the pensions crisis could be to avoid the use of the word in sales and marketing literature.
Speaking at the Irish Association of Pensions Funds (IAPF) annual investment conference in Dublin, she said pensions have become associated with complexity and the fear of loss. To boost take-up one leading British high street retailer had significant success when it deliberately avoided the pensions word, she said. “The industry needs to educate, not pontificate. Show not tell. It needs to avoid scaring people off with actuarial and investment jargon.”
