Beamish hit out at lighter Guinness

BEAMISH & CRAWFORD has reacted to rival Diageo’s launch of its lighter version of Guinness.

Beamish said: “It seems to fly in the face of the concept of a true pint of stout and seems to suggest that they are not happy with their own product. We believe it will only disenfranchise their consumers even more.”

The company added that its biggest concern was that the new Guinness product could weaken the overall stout sector.