Advertising in national papers reaches €244m

ADVERTISERS spent over €244 million in national newspaper advertising during the first three-quarters of this year, marking an increase of 16.9%.

Figures released by the National Newspapers of Ireland (NNI) showed the amount spent by advertisers in NNI titles between January and September of this year was €35m more than last year.

Advertising agencies spent €127m in NNI newspapers in that period, a 20.9% increase on last year, whereas non-agency or direct advertising revenue rose by 12.8% to €117m in the same period.