IAWS could be hit by Atkins revolution

IT could be the biggest con trick ever, but it cannot be ignored. It has forced Unilever into bringing out low-carb products and others to sit up and consider the threat posed by it.

In one of this world’s great ironies, its founder was declared to have been obese at the time of his death 12 months ago. At issue is the Atkins Diet an eating mechanism devised by one fat American doctor to allow other indulgent fat Americans eat as much as they want.

An even bigger irony is that the basic foundations of the diet, leaving the hype aside, is that eating a lot of protein, whether meat, fish or dairy products, tends to dampen the appetite.