Battle of the Santas to drive consumers

A BATTLE between ‘Good Santa’, Brian Cowen, and ‘Bad Santa’, ECB president Jean-Claude Trichet, will drive consumer sentiment and spending this Christmas.

This is according to the latest IIB/ESRI consumer sentiment index, which said Irish consumer sentiment improved sharply in November, jumping to 94 from 85 the previous month.

The November reading is the strongest since July.