Newspapers’ advertising income up 12.6% to €142m

IRISH national newspapers’ advertising revenues rose 12.6% to €142.6 million in the first six months of the year.

National Newspapers of Ireland (NNI), the industry group representing the Irish Examiner and other national titles, said yesterday that the pick-up in advertising revenue reflected a rebound in the market and an improving economy.

Revenue from advertising agencies grew almost 11% to €72m during the six months, while direct advertising, which consists of ads placed directly with newspapers without using an agency, gained 14.6% to €70m.