Newspaper advertising revenue up by 15%

NEWSPAPER advertising sales hit €331 million in 2005, an increase of 15% over 2004.

The increase was fuelled by advertising agencies who increased their spend on newspaper advertising by more than 19%.

The increase arguably came as no surprise as National Newspapers of Ireland (NNI) the representative body for Ireland's main newspaper publishers actively targeted the advertising community with initiatives designed to promote the print industry as an effective marketing medium.