Glanbia launches functional yoghurt

THE Yoplait Essence range has become the first consumer product launched by Glanbia following a €15 million investment in a group innovation centre in Kilkenny.

The company hopes to double its market share from 6% to 12% as a result of the innovation centre, which enables Glanbia to condense naturally-occurring nutrients into shot-sized yoghurt-based drinks.

Marketing director at Glanbia Consumer Foods Joe Collum said: “The Yoplait Essence range was developed to meet the main health concerns of an ageing Irish population.