Examiner ad sales boost NNI revenue

STRONG advertising sales at the Irish Examiner helped push advertising revenue at member titles of the National Newspapers of Ireland (NNI) ahead by almost 18% during the first quarter of 2005.

Examiner ad sales boost NNI revenue

Irish Examiner chief executive Tom Murphy said the increase in advertising activity reflect the growth in the Irish economy and comes as more companies opt for newspapers as the preferred medium in which to advertise their brands, products and services.

“The figures reflect strong growth in agency-led brand advertising and upbeat SME and retail sectors who are utilising the Examiner for recruitment and sales campaigns. The property industry and motor trade are placing increasing amounts of press advertising to sell more homes and push high volumes of cars, and doing so very successfully.

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