Ireland promotes its ‘great places’ in €50m global tourism campaign

A €50 million global advertising campaign to market Ireland as a tourist destination was unveiled yesterday.

The three-year pitch, launched by Tourism Ireland and Fáilte Ireland, will have an estimated audience of 200 million people worldwide.

Great Places and Activities Brought to Life by Great People, is the culmination of a major effort by the industry to revisit how Ireland presents itself as a tourism destination overseas.