Drop in sales hits Ford profits
The quarterly loss, the first for Ford since the fourth quarter of 2003, follows a protracted decline in the company’s American market share and deepening financial woes.
American sales of Ford vehicles are down 1.3% so far this year despite a massive discount program that helped clear inventory of unsold vehicles.
Ford and crosstown rival General Motors, which reported a $1.6 billion (€1.33bn) quarterly loss earlier this week, have seen their margins squeezed by intense competition in the American market and by a dramatic slowdown in sales of midsize and large SUVs, their former cash cows, due to high gasoline prices.
The companies are also struggling with higher costs and a cut in their credit ratings to high-yield, or ‘junk’ status this year.
Bill Ford said on a conference call that Ford, the number two American automaker, was delaying until January a long-awaited restructuring announcement for its North American vehicle operations, which have lost more than $1.4bn before taxes so far this year.
“That plan will include significant plant closings where facilities don’t fit our strategy moving forward,” he said.
Ford reported a third-quarter net loss of $284 million, or 15 cents per share, compared with a profit of $266m, or 15 cents a share, a year earlier.
Excluding special charges, the company lost $191m, or 10 cents a share, a penny worse than the average forecast of analysts polled by Reuters Estimates.
Despite the net loss, Ford remains in the black for the year as a whole, while GM has lost about $3.8bn through the first nine months of the year.





