National newspaper advertising spend recovers, but still dips 5.9% to €254m
Advertising spend fell by 12.3% in the first half 2002 in the 12 members titles of the National Newspapers of Ireland (NNI) but recovered significantly by year's end to see the decline fall to just 5.9% to €254m from a record 280.2 in 2001.
In a statement, the NNI said that having seen a contraction of 12.3% for the first half of 2002 against a record 2001 performance, advertising expenditure actually improved in the second half and was only down 5.9%, with the fourth quarter, in particular, only €2.4m behind the corresponding quarter in 2001.
