Price must be right for Virgin Mobile to float
It is understood the entrepreneur could pull the flotation if the shares are not priced within the proposed range of 235p to 285p.
According to reports, Mr Branson has been advised that he could make more money through a debt refinancing of Virgin Mobile and keeping the company private. Virgin Mobile announced plans to float three weeks ago in a move that could value the group at £960 million. Conditional dealings were due to begin this week and would mark the first flotation by part of the Virgin empire in 18 years.
