Fáilte takes the reins for best Ireland promo ever

The Dublin Horse Show will celebrate Ireland’s equestrian tradition to attract tourists’ interest like no other, says Ray Ryan.

FÁILTE IRELAND, the new title sponsors of the five-day Dublin Horse Show, which begins at the RDS tomorrow, is availing of the opportunity to boost the country as a quality location for equestrian tourists, The show will again celebrate Ireland’s equestrian tradition and the special respect and love that the Irish have for horses.

It is a tradition that stretches from the distant and legendary past of folklore and myth to the present day of world-class racing and jumping contests where Irish-bred, owned and trained horses and their riders enjoy the highest reputation for excellence.