NIB aims to double its market share

NATIONAL Irish Bank says it aims to double its share of the market to ten percent, over the next five years, after launching a new range of products yesterday.

NIB, which was taken over by Denmark's Danske Bank last year, will try to poach customers from the main banks.

Danske has invested €70 million converting NIB to its own IT platform, and will invest a further €20m, over the next three years, on 15 new NIB branches around the country. Many will be in the Munster region, where NIB does not have a strong presence.