Tipp Crystal pushes radical campaign to conquer slump

TIPPERARY Crystal has taken the somewhat radical step of launching a billboard campaign for its Louise Kennedy brand in three of the country’s largest cities.

The company believes this is the first time a crystal company has done this in Ireland and is optimistic the campaign will help it overcome the effects of economic downturn which are proving very damaging to the market for this type of luxury item.

The giant billboards in Dublin, Cork and Belfast take a bridal theme and are geared to entice people to buy pieces of the new Louise Kennedy Cirrus Cloud collection as gifts.