Brian Keegan: Reviving demand will be the real key to our economic recovery
The economist John Maynard Keynes spoke about “animal spirits” back in the 1930s – the invisible guiding hand that determined the ups and downs of the stock market, changes which often bore little resemblance to economic reality or the prosperity of the company whose shares were quoted on the market.
More recently, behavioural economics economists have pinpointed reasons why people don’t behave entirely rationally much of the time when making commercial decisions.
